Items where Author is "Ashman, Rachel"

Journal Article

Ashman, Rachel and Brown, Stephen and Patterson, Anthony (2025) On Mapping a Marketing Monstrosity : Barbie, Barbara and the Reorientation of Literary Criticism. Journal of Marketing Management. ISSN 0267-257X (In Press)

Spence, Rachel and Ashman, Rachel and Patterson, Anthony and Hunter-Jones, Pippa (2024) Beyond the Body Productive : Exploring the Transformative Potential of Self-Tracking. Sociology. ISSN 0038-0385 (In Press)

Ashman, Rachel and Beach, Sylvia and Patterson, Anthony (2023) Is Barbie Full of It? Journal of Customer Behaviour, 22 (1). ISSN 1475-3928 (In Press)

Ashman, Rachel and Radcliffe, Laura and Patterson, Anthony and Gatrell, Caroline (2022) Re-ordering Motherhood and Employment : Mobilizing ‘Mums Everywhere’ during Covid-19. British Journal of Management, 33 (3). pp. 1125-1143. ISSN 1045-3172

Ashman, Rachel and Patterson, Anthony and Kozinets, Robert (2021) Netnography and Design Thinking : Development and Illustration in the Vegan Food Industry. European Journal of Marketing, 55 (9). pp. 2491-2514. ISSN 0309-0566

Brown, Stephen and Patterson, Anthony and Ashman, Rachel (2021) Raising the dead : on brands that go bump in the night. Journal of Marketing Management, 37 (5-6). pp. 417-436. ISSN 0267-257X

Ashman, Rachel and Patterson, Anthony and Brown, Stephen (2018) 'Don't forget to like, share and subscribe' : Digital autopreneurs in a neoliberal world. Journal of Business Research, 92. 474 - 483. ISSN 0148-2963

Kozinets, Robert and Patterson, Anthony and Ashman, Rachel (2017) Networks of Desire : How Technology Increases Our Passion to Consume. Journal of Consumer Research, 43 (5). pp. 659-682. ISSN 0093-5301

Ashman, Rachel and Patterson, Anthony (2015) Seeing the big picture in services marketing research : infographics, SEM and data visualisation. Journal of Services Marketing, 29 (6/7). pp. 613-621. ISSN 0887-6045

Contribution in Book/Report/Proceedings

Patterson, Anthony and Ashman, Rachel (2020) Getting up close and personal with influencers : reflecting on the intimacy of netnography. In: Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research. Routledge, pp. 241-248. ISBN 9780367425654

Patterson, Anthony and Kozinets, Robert and Ashman, Rachel (2019) Hungry Eyes : How Food Porn Affects Wellbeing. In: Food and experiential marketing : Pleasure, Wellbeing and consumption. Routledge Interpretive Marketing Research . Routledge, London. ISBN 9780815396352

Contribution to Conference

Thompson, Katie and Ashman, Rachel and Patterson, Anthony (2024) Unravelling human/non-human power dynamics in influencer marketing. In: GENMAC 2024, 2024-06-26 - 2024-06-28, University of Edinburgh.