Unravelling human/non-human power dynamics in influencer marketing

Thompson, Katie and Ashman, Rachel and Patterson, Anthony (2024) Unravelling human/non-human power dynamics in influencer marketing. In: GENMAC 2024, 2024-06-26 - 2024-06-28, University of Edinburgh.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
GENMAC 2024 : Gender, Markets and Consumers
ID Code:
221774
Deposited By:
Deposited On:
21 Aug 2024 15:25
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Aug 2024 15:25