Skandalis, Alexandros and Byrom, John and Banister, Emma (2017) Spatial taste formation as a place marketing tool : The case of live music consumption. Journal of Place Management and Development, 10 (5). pp. 497-503. ISSN 1753-8335
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Abstract
Purpose - The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies. Design/methodology/approach - The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings - Our study illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value. Originality/value - We elaborate upon the potential usefulness of spatial taste formation for place management and marketing research practice and draw out implications for future research. We advance a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.