Identity (Re)construction through sharing : a study of mother and teenage daughter dyads in France and Japan

Gentina, Elodie and Hogg, Margaret Kathleen and Sakashita, Mototaka (2017) Identity (Re)construction through sharing : a study of mother and teenage daughter dyads in France and Japan. Journal of Retailing and Consumer Services, 37. pp. 67-77. ISSN 0969-6989

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Abstract

We use the transitional and liminal stage when daughters enter adolescence to investigate how sharing practices within families are employed as a resource in identity work. We show the importance of “sharing in” within some French dyads, as a means for discovering new life projects and for rediscovering past identity projects driven by self-expressive motivations. In contrast, Japanese dyads are often reluctant to share personal possessions (sharing out) in order to maintain hierarchical relationships (affiliation motivations) and remain fashionably up-to-date (self-expressive motivations) in their identity work, and in their drive to maintain and prolong their mothering role. In order to better target adolescent girls’ mothers, retailers could develop more clothing appeals based on inter-generational approaches in France and intra-generational approaches in Japan.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Retailing and Consumer Services
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services, ??, ??, 2017 DOI: 10.1016/j.jretconser.2017.03.008
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? consumption motivationscross-cultural consumer behaviorjapanfrancemarketingdiscipline-based research ??
ID Code:
85668
Deposited By:
Deposited On:
27 Mar 2017 08:25
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Mar 2024 00:43