Can the pragmatist logic of inquiry inform consumer led market design

Chakrabarti, Ronika and Mason, Katherine Jane (2015) Can the pragmatist logic of inquiry inform consumer led market design. Advances in Consumer Research, 43. pp. 212-217. ISSN 0915-5524

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Abstract

We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.

Item Type:
Journal Article
Journal or Publication Title:
Advances in Consumer Research
ID Code:
82888
Deposited By:
Deposited On:
17 Nov 2016 15:24
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Aug 2020 05:40