Can the pragmatist logic of inquiry inform consumer led market design

Chakrabarti, Ronika and Mason, Katherine Jane (2015) Can the pragmatist logic of inquiry inform consumer led market design. Advances in Consumer Research, 43. pp. 212-217. ISSN 0915-5524

Abstract

We are interested in how the pragmatist notion of inquiry and experimentation proposed by John Dewey can inform consumer led market design. This recognizes the contingent and changing elements of livelihoods based on the ‘experiences’, and could offer unique insights into both current and imagined market futures in consumer research.