Sasaki, Innan and Yoshikawa, Katsuhiko (2014) Going beyond national cultures:dynamic interaction between national, regional, and organizational realities. Journal of World Business, 49 (3). pp. 455-464. ISSN 1090-9516
Full text not available from this repository.Abstract
Cultural studies in international business have focused intensively on country-level analyses and have been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and multi-level cultures. Drawing on literature from economic geography, we propose a new perspective that takes intra-national regional culture as the unit of analysis. Combining this perspective with acculturation theory and the concepts of cultural strength and embeddedness, we develop a conceptual model to analyze dynamic interaction between intra-national regional cultures and organizational cultures and propositions on how such interactions affect firm performance. Implications for future research and business practice are presented.