Sustainability for the plant:a marketing perspective

Whiteman, Gail (1999) Sustainability for the plant:a marketing perspective. Ecology and Society, 3 (1). ISSN 1708-3087

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Abstract

This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.

Item Type:
Journal Article
Journal or Publication Title:
Ecology and Society
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2300/2303
Subjects:
ID Code:
80723
Deposited By:
Deposited On:
04 Aug 2016 10:36
Refereed?:
Yes
Published?:
Published
Last Modified:
31 Jul 2020 01:09