Sustainability for the plant : a marketing perspective

Whiteman, Gail (1999) Sustainability for the plant : a marketing perspective. Ecology and Society, 3 (1): 13. ISSN 1708-3087

Abstract

This perspective presents a case for environmental scientists to mobilize their communication efforts and to develop a systematic approach to marketing scientific knowledge to a range of key target audiences. Examples of environmental marketing are presented, and a call to action is presented in the spirit of discussion.