Networked business model development for emerging technology-based services

Palo, Teea and Tahtinen, Jaana (2013) Networked business model development for emerging technology-based services. Industrial Marketing Management, 42 (5). pp. 773-782. ISSN 0019-8501

Abstract

This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development.