Siblings as socialization agents:exploring the role of “sibship” in the consumer socialization of children

Kerrane, Ben and Bettany, Shona (2013) Siblings as socialization agents:exploring the role of “sibship” in the consumer socialization of children. In: Academy of Marketing, 2013-07-082013-07-11.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing
ID Code:
74337
Deposited By:
Deposited On:
18 Jun 2015 06:17
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Nov 2022 14:11