Understanding display blindness in future display deployments

Memarovic, Nemanja and Clinch, Sarah and Alt, Florian (2015) Understanding display blindness in future display deployments. In: Proceedings of the 4th ACM International Symposium on Pervasive Displays (PerDis ’15) :. ACM, DEU, pp. 7-14. ISBN 9781450336086

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Abstract

Digital displays are heralded as a transformative medium for communication. However, a known challenge in the domain is that of display blindness in which passersby pay little or no attention to public displays. This phenomenon has been a major motivation for much of the research on public displays. However, since the early observations, little has been done to develop our understanding of display blindness – for example, to identify determining factors or propose appropriate metrics. Hence, the degree to which developments in signage form, content, and interaction address display blindness remains unclear. In this paper we examine and categorize current approaches to studying and addressing display blindness. Based on our analysis we identify open questions in the research space, including the impact of display physicality and audience differences, relationships with other observed effects, the impact of research interventions, and selection of appropriate metrics. The goal of this paper is to start a discussion within the community on the topic, and to inform the design of future research.

Item Type:
Contribution in Book/Report/Proceedings
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Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org. PerDis ’15, June 10–12, 2015, Saarbruecken, Germany Copyright is held by the owner/author(s). Publication rights licensed to ACM. ACM 978-1-4503-3608-6/15/06$15.00 DOI: http://dx.doi.org/10.1145/2757710.2757719
Subjects:
?? display blindnessinteraction blindnesspublic displays ??
ID Code:
74222
Deposited By:
Deposited On:
18 Jun 2015 06:13
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Sep 2024 00:59