The strategy of people power in using the internet : implications for the political campaign in Hong Kong

Ng, Ernest (2014) The strategy of people power in using the internet : implications for the political campaign in Hong Kong. Asian Politics and Policy, 6 (1). pp. 162-165. ISSN 1943-0787

Abstract

This article aims to supplement current discussion on People Power by attempting to understand the strategies they used during the legislative council election in 2012. While numerous discussions in the public domain in Hong Kong concentrate on the dichotomy between “radical” and “moderate” among democrats, this review article would like to think beyond this scope. Instead, it argues that rather than being strictly radical as a way to differentiate themselves from other democrats, People Power successfully engaged the general public who are more apathetic in politics. This article points out two examples to show that People Power had successfully used online platforms to engage voters that are not otherwise reached by the existing political parties.