Elkhatib, Yehia and Killick, Rebecca and Mu, Mu and Race, Nicholas (2014) Just browsing? : understanding user journeys in online TV. In: MM '14 Proceedings of the ACM International Conference on Multimedia :. ACM, New York, pp. 965-968. ISBN 9781450330633
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Abstract
Understanding the dynamics of user interactions and the behaviour of users as they browse for content is vital for advancements in content discovery, service personalisation, and recommendation engines which ultimately improve quality of user experience. In this paper, we analyse how more than 1,100 users browse an online TV service over a period of six months. Through the use of model-based clustering, we identify distinctive groups of users with discernible browsing patterns that vary during the course of the day.