Accurately assessing expectations most important to restaurant patrons : the creation of the DinEX scale

Antun, John M. and Frash, Robert E. and Costen, Wanda and Runyan, Rodney C. (2010) Accurately assessing expectations most important to restaurant patrons : the creation of the DinEX scale. Journal of Foodservice Business Research, 13 (4). pp. 360-379. ISSN 1537-8020

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Abstract

Over the years, those studying the restaurant industry have attempted to accurately assess what expectations are most important to restaurant patrons. The results have been centered on the domains of food, service, and atmosphere. This research adds the domain of social connectedness and homophily to the model. A scale to accurately and efficiently measure these concepts was created utilizing both qualitative and quantitative research techniques and engaging 5 samples numbering 2,500 respondents. Five stages were employed to provide validity, reliability, stability, and homogeneity. A 20-item sale—DinEX—was created using a two-step confirmatory analysis approach.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Foodservice Business Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1100/1106
Subjects:
?? restaurant customer expectationsdelphi panels focus groups principal components analysis confirmatory factor analysis structural equation modeling importance scalesfood science ??
ID Code:
65183
Deposited By:
Deposited On:
17 Jun 2013 08:52
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 14:01