Formation of brand image in a cross-cultural context

Salciuviene, Laura and Auruskeviciene, V. and Virvilaite, R. (2004) Formation of brand image in a cross-cultural context. In: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. Vienna University of Economics and Business Administration, Institute of International Business, AUT.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
61910
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Deposited On:
11 Feb 2013 16:54
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Apr 2020 00:04