Salciuviene, Laura and Auruskeviciene, V. and Virvilaite, R. (2004) Formation of brand image in a cross-cultural context. In: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Vienna. Vienna University of Economics and Business Administration, Institute of International Business, AUT.
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61910
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11 Feb 2013 16:54
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21 Nov 2022 15:09