Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students

Chatzidakis, Andreas and Piacentini, Maria and Banister, Emma (2010) Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students. In: Australian and New Zealand Marketing Academy Conference, 2010-11-29.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: Australian and New Zealand Marketing Academy Conference
Departments: Lancaster University Management School > Marketing
ID Code: 61444
Deposited By: ep_importer_pure
Deposited On: 26 Dec 2012 15:34
Refereed?: Yes
Published?: Published
Last Modified: 27 Dec 2019 04:31
URI: https://eprints.lancs.ac.uk/id/eprint/61444

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