Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students

Chatzidakis, Andreas and Piacentini, Maria and Banister, Emma (2010) Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students. In: Australian and New Zealand Marketing Academy Conference, 2010-11-29.

Full text not available from this repository.

Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

Australian and New Zealand Marketing Academy Conference

Departments:

Lancaster University Management School > Marketing

ID Code:

61444

Deposited By:

ep_importer_pure

Deposited On:

26 Dec 2012 15:34

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 08:20

URI:

https://eprints.lancs.ac.uk/id/eprint/61444