Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students

Chatzidakis, Andreas and Piacentini, Maria and Banister, Emma (2010) Making Sense of Consuming Less in a Culture of Excessive Alcohol Consumption: An Exploratory Study of the Neutralisation and Affirmation Techniques Used by British Students. In: Australian and New Zealand Marketing Academy Conference, 2010-11-29.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Australian and New Zealand Marketing Academy Conference
ID Code:
61444
Deposited By:
Deposited On:
26 Dec 2012 15:34
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Sep 2020 23:57