Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, Berlin. ISBN 9783540328254

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47516
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Deposited On:
11 Jul 2011 20:18
Refereed?:
No
Published?:
Published
Last Modified:
18 Oct 2020 23:56