Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields. Springer, Berlin. ISBN 9783540328254
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47516
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Deposited On:
11 Jul 2011 20:18
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Published
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21 Nov 2022 14:15