Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context

Streukens, S and Wetzels, M and Daryanto, A and de Ruyter, K (2010) Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. In: Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields :. Springer, Berlin. ISBN 9783540328254