Cultural influences on representations of the consumer in marketing theory

MacLaran, P and Hogg, M K and Bradshaw, A (2009) Cultural influences on representations of the consumer in marketing theory. In: The Sage Handbook of Marketing Theory. Sage, London, pp. 332-352.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47150
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Deposited On:
11 Jul 2011 20:12
Refereed?:
No
Published?:
Published
Last Modified:
06 May 2020 08:27