Cultural influences on representations of the consumer in marketing theory

MacLaran, P and Hogg, M K and Bradshaw, A (2009) Cultural influences on representations of the consumer in marketing theory. In: The Sage Handbook of Marketing Theory. Sage, London, pp. 332-352.

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47150
Deposited By:
Deposited On:
11 Jul 2011 20:12
Refereed?:
No
Published?:
Published
Last Modified:
21 Sep 2023 03:40