Understanding the behavioural aspect of internet uders to customize internet banner ad.

Lee, K and Salciuviene, L and Miller, K (2007) Understanding the behavioural aspect of internet uders to customize internet banner ad. In: The American Marketing Association Summer Marketing Educators Annual Conference (Washington DC) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47102
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Deposited On:
11 Jul 2011 20:11
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 14:10