Assessing brand image dimensionality in a cross-cultural context

Salciuviene, L and Auruskeviciene, V and Virvilaite, R (2006) Assessing brand image dimensionality in a cross-cultural context. In: Marketing From the Trenches: Perspectives on the Road Ahead. ATINER, Athens, pp. 223-234. ISBN 9606672069

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47090
Deposited By:
Deposited On:
11 Jul 2011 20:11
Refereed?:
No
Published?:
Published
Last Modified:
27 May 2020 00:33