Assessing brand image dimensionality in a cross-cultural context

Salciuviene, L and Auruskeviciene, V and Virvilaite, R (2006) Assessing brand image dimensionality in a cross-cultural context. In: Marketing From the Trenches: Perspectives on the Road Ahead. ATINER, Athens, pp. 223-234. ISBN 9606672069

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Contribution in Book/Report/Proceedings
ID Code:
47090
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Deposited On:
11 Jul 2011 20:11
Refereed?:
No
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Published
Last Modified:
21 Nov 2022 14:10