Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences

Salciuviene, L and Mockaitis, A and Virvilaite, R (2006) Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. In: Intercultural Communication Competencies in Higher Management and Education. Marshall Cavenish, Singapore, pp. 337-352. ISBN 9789812104618

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47089
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Deposited On:
11 Jul 2011 20:11
Refereed?:
No
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Published
Last Modified:
10 Jun 2020 22:25