Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences

Salciuviene, L and Mockaitis, A and Virvilaite, R (2006) Measuring brand image dimensionality: a cross-cultural study of consumer values and preferences. In: Intercultural Communication Competencies in Higher Management and Education. Marshall Cavenish, Singapore, pp. 337-352. ISBN 9789812104618

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47089
Deposited By:
Deposited On:
11 Jul 2011 20:11
Refereed?:
No
Published?:
Published
Last Modified:
21 Nov 2022 14:10