Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector

Zorzini, M and Hendry, L and Stevenson, M (2007) Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector. In: 14th European Operations Management Association (EurOMA) Conference (Ankara) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47045
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Deposited On:
11 Jul 2011 20:10
Refereed?:
Yes
Published?:
Published
Last Modified:
26 Jul 2020 06:38