Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector

Zorzini, M and Hendry, L and Stevenson, M (2007) Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector. In: 14th European Operations Management Association (EurOMA) Conference (Ankara) - 2007 :. unknown, N/A.