Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

Ryan, A and O'Malley, L and Fahy, J (2007) Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In: AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
46866
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Deposited On:
11 Jul 2011 20:08
Refereed?:
Yes
Published?:
Published
Last Modified:
20 Sep 2020 06:10