Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

Ryan, A and O'Malley, L and Fahy, J (2007) Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons. In: AMA Winter Marketing Educators' Conference (San Diego, California) - 2007. unknown, N/A.

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
ID Code:
46866
Deposited By:
Deposited On:
11 Jul 2011 20:08
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 14:07