Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

McEachern, M and Schroder, M J A (2005) Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In: Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46711
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Deposited On:
11 Jul 2011 20:05
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jul 2020 07:15