McEachern, M and Schroder, M J A (2005) Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In: Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005 :. unknown, N/A.
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Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? discipline-based research ??
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ID Code:
46711
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Deposited On:
11 Jul 2011 20:05
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Jul 2024 02:19