Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

Greig, I (1998) Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 191-213. ISBN 9283112806

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/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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46036
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Deposited On:
11 Jul 2011 19:55
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Published
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07 May 2020 00:15