Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

Greig, I (1998) Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 191-213. ISBN 9283112806

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? DISCIPLINE-BASED RESEARCH ??
ID Code:
46036
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Deposited On:
11 Jul 2011 19:55
Refereed?:
No
Published?:
Published
Last Modified:
21 Nov 2022 13:56