Greig, I (2001) Choice modelling, brand equity and brand value: the measure of brands. In: Academy of Marketing Annual Conference (Cardiff University) - 2001 :. unknown, N/A.
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Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? discipline-based research ??
ID Code:
46035
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Deposited On:
11 Jul 2011 19:55
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Jul 2024 02:12