Segmentation in social marketing: insights from the EU's antismoking campaign.

Walsh, G and Hassan, L M and Shiu, E and Andrews, C and Hastings, G (2010) Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1165. ISSN 0309-0566

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

European Journal of Marketing

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? marketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

45850

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:39

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:13

URI:

https://eprints.lancs.ac.uk/id/eprint/45850