Segmentation in social marketing: insights from the EU's antismoking campaign.

Walsh, G and Hassan, L M and Shiu, E and Andrews, C and Hastings, G (2010) Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1165. ISSN 0309-0566

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Item Type:
Journal Article
Journal or Publication Title:
European Journal of Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? marketingdiscipline-based research ??
ID Code:
45850
Deposited By:
Deposited On:
11 Jul 2011 18:39
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 12:13