Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation

Miller, C H and Reardon, J and Salciuviene, L and Auruskeviciene, V and Lee, K and Miller, K (2009) Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation. Journal of Business and Economics Research, 7 (12). pp. 65-72. ISSN 2157-8893

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Business and Economics Research
ID Code:
45743
Deposited By:
Deposited On:
11 Jul 2011 18:37
Refereed?:
Yes
Published?:
Published
Last Modified:
30 Jul 2020 23:41