Defining brand values through sponsorship

Alexander, N S (2009) Defining brand values through sponsorship. International Journal of Retail and Distribution Management, 37 (4). pp. 346-357. ISSN 0959-0552

Full text not available from this repository.
Item Type:
Journal Article
Journal or Publication Title:
International Journal of Retail and Distribution Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45678
Deposited By:
Deposited On:
11 Jul 2011 18:36
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:33