Defining brand values through sponsorship

Alexander, N S (2009) Defining brand values through sponsorship. International Journal of Retail and Distribution Management, 37 (4). pp. 346-357. ISSN 0959-0552

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

International Journal of Retail and Distribution Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1409

Subjects:

?? tourism, leisure and hospitality managementmarketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

45678

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:36

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:11

URI:

https://eprints.lancs.ac.uk/id/eprint/45678