Defining brand values through sponsorship

Alexander, N S (2009) Defining brand values through sponsorship. International Journal of Retail and Distribution Management, 37 (4). pp. 346-357. ISSN 0959-0552

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Retail and Distribution Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1409
Subjects:
?? tourism, leisure and hospitality managementmarketingdiscipline-based research ??
ID Code:
45678
Deposited By:
Deposited On:
11 Jul 2011 18:36
Refereed?:
Yes
Published?:
Published
Last Modified:
15 Jul 2024 12:11