Validity and the design of market segments

Tonks, D G (2009) Validity and the design of market segments. Journal of Marketing Management, 25 (3/4). pp. 341-356. ISSN 0267-257X

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Item Type:

Journal Article

Journal or Publication Title:

Journal of Marketing Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmarketingdiscipline-based research ??

Departments:

ID Code:

45580

Deposited By:

Deposited On:

11 Jul 2011 18:34

Refereed?:

Yes

Published?:

Published

Last Modified:

19 Sep 2025 04:13

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