A new higher education marketing mix: the 7Ps for MBA marketing

Ivy, J (2007) A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22 (4). pp. 288-299. ISSN 0951-354X

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Educational Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
45341
Deposited By:
Deposited On:
11 Jul 2011 18:30
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Aug 2020 01:30