A new higher education marketing mix: the 7Ps for MBA marketing

Ivy, J (2007) A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of Educational Management, 22 (4). pp. 288-299. ISSN 0951-354X

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

International Journal of Educational Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/3300/3304

Subjects:

?? educationorganizational behavior and human resource managementdiscipline-based research ??

Departments:

Lancaster University Management School > Management Development Division (MDD)

ID Code:

45341

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:30

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:07

URI:

https://eprints.lancs.ac.uk/id/eprint/45341