Brand image perceptions across cultures

Salciuviene, L and Ghauri, P and Mockaitis, A and De Mattos, C (2009) Brand image perceptions across cultures. Advances in International Marketing, 20. pp. 177-191.

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Item Type: Journal Article
Journal or Publication Title: Advances in International Marketing
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Departments: Lancaster University Management School > Marketing
ID Code: 45228
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:28
Refereed?: No
Published?: Published
Last Modified: 30 Sep 2019 16:06

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