Brand image perceptions across cultures

Salciuviene, L and Ghauri, P and Mockaitis, A and De Mattos, C (2009) Brand image perceptions across cultures. Advances in International Marketing, 20. pp. 177-191.

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Item Type:
Journal Article
Journal or Publication Title:
Advances in International Marketing
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Subjects:
ID Code:
45228
Deposited By:
Deposited On:
11 Jul 2011 18:28
Refereed?:
No
Published?:
Published
Last Modified:
19 Aug 2020 01:08