Relationship marketing and retailing: comfortable bedfellows?

Pressey, A D and Mathews, B P (1998) Relationship marketing and retailing: comfortable bedfellows? International Journal of Customer Relationship Management, 1 (1). pp. 39-53.

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Item Type:
Journal Article
Journal or Publication Title:
International Journal of Customer Relationship Management
ID Code:
45184
Deposited By:
Deposited On:
11 Jul 2011 18:28
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Jun 2020 02:02