Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)

Westall, O M (1994) Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). Business History, 36 (2). pp. 20-46. ISSN 0007-6791

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Item Type:
Journal Article
Journal or Publication Title:
Business History
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
44981
Deposited By:
Deposited On:
11 Jul 2011 18:24
Refereed?:
Yes
Published?:
Published
Last Modified:
02 Jan 2020 05:03