Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994)

Westall, O M (1994) Marketing strategy and the competitive structure of British general insurance, 1720-1980. (Cass Prize for Business History, 1994). Business History, 36 (2). pp. 20-46. ISSN 0007-6791

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Item Type:

Journal Article

Journal or Publication Title:

Business History

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1401

Subjects:

?? business, management and accounting (miscellaneous)historybusiness and international managementdiscipline-based research ??

Departments:

Lancaster University Management School > Management Development Division (MDD)

ID Code:

44981

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:24

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:03

URI:

https://eprints.lancs.ac.uk/id/eprint/44981